Positioning the battle for your mind

The concept that sparked a revolution in advertising is the principle that can revolutionize your life. With it, you can beat the competition and win the battle for recognition in an overcrowded, media-blitzed marketplace. You can position anything: product, politician, country, company, career. Thi...

Disgrifiad llawn

Manylion Llyfryddiaeth
Prif Awduron: Ries, Al (Awdur), Trout, Jack (Awdur)
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: New York, N.Y. Warner Book, Inc. ©1986
Rhifyn:Warner books edition.
Pynciau: