Perception and product evaluation of selected Filipino teenagers toward online advertisements

The study describes how selected Filipino teenagers perceive online advertisements. It describes the meanings of advertisement elements and symbols as interpreted by these teenagers and how the overall perception of the advertisement relates to their product evaluation. In describing the phenomenon,...

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Detalhes bibliográficos

Autor principal:	Almario, Angelica C. (Autor)
Outros Autores:	Bantang, Joanne R., PhD (thesis adviser.)
Formato:	Tese
Idioma:	English
Publicado em:	Quezon City College of Home Economics, university of the Philippines Diliman [2020]
Assuntos:	Consumer behavior > Philippines. Consumer education > Philippines. Internet advertising > Philippines. Generation Z > Philippines. Teenager > Philippines.
Acesso em linha:	Available for University of the Philippines Diliman via Digital Archives. Click here to access