New media, new advertisers a critical discourse analysis on Filipino beauty Tiktok content

This study uses the Political Economy as a framework to understand why beauty TikTok content can persuade its viewers to buy beauty products and promote consumerism among its audiences. Using Fairclough's Three-Dimensional Critical Discourse Analysis as a theory and method, I subjected 20 exist...

Description complète

Détails bibliographiques

Auteur principal:	Marcelo, Kriscia Anne Sabino (Auteur)
Autres auteurs:	Tañaquin, Annicalou C. (adviser .)
Format:	Thèse
Langue:	English
Sujets:	Social media—Influence. Internet personalities > Philippines. Mass media and business > Philippines.