Practical marketing for the academic library

Practical marketing for the academic library

"This down-to-earth book offers practical marketing solutions for reaching students, faculty, and administration in community college and university libraries, based on real-world examples of team-based communication and practice"--Provided by publisher.

Détails bibliographiques
Auteurs principaux: Villamor, Stephanie Espinoza (Auteur), Shotick, Kimberly (Auteur)
Format: Livre
Langue:English
Publié: Santa Barbara, California Libraries Unlimited, an imprint of ABC-CLIO, LLC [2022]
Sujets:
Academic libraries > Marketing.
Academic libraries > Public relations.
Libraries and colleges.
Academic libraries > United States > Case studies.