Journey from social media audience to fashion consumer

Social media influencer marketing is an emerging marketing strategy that increase brand exposure and drives sales of fashion brands through fashion social media influencers (FSMI). Aside from the fashion brand and FSMI as elements of social media influencer marketing, the audience is another key ele...

সম্পূর্ণ বিবরণ

গ্রন্থ-পঞ্জীর বিবরন

প্রধান লেখক:	Khong Hun, Anjanette O. (Author)
অন্যান্য লেখক:	Caragay, Kristyn (thesis adviser.)
Resource Type:	গবেষণাপত্র
ভাষা:	English
প্রকাশিত:	Quezon City College of Home Economics, University of the Philippines Diliman [2023]
বিষয়গুলি:	Internet personalities > Philippines. Internet marketing > Philippines. Fashion > Philippines. Clothing and dress > Philippines.
অনলাইন ব্যবহার করুন:	Available for University of the Philippines Diliman via Digital Archives. Click here to access.