Journey from social media audience to fashion consumer

Social media influencer marketing is an emerging marketing strategy that increase brand exposure and drives sales of fashion brands through fashion social media influencers (FSMI). Aside from the fashion brand and FSMI as elements of social media influencer marketing, the audience is another key ele...

وصف كامل

التفاصيل البيبلوغرافية

المؤلف الرئيسي:	Khong Hun, Anjanette O. (مؤلف)
مؤلفون آخرون:	Caragay, Kristyn (thesis adviser.)
التنسيق:	أطروحة
اللغة:	English
منشور في:	Quezon City College of Home Economics, University of the Philippines Diliman [2023]
الموضوعات:	Internet personalities > Philippines. Internet marketing > Philippines. Fashion > Philippines. Clothing and dress > Philippines.
الوصول للمادة أونلاين:	Available for University of the Philippines Diliman via Digital Archives. Click here to access.