Journey from social media audience to fashion consumer

Social media influencer marketing is an emerging marketing strategy that increase brand exposure and drives sales of fashion brands through fashion social media influencers (FSMI). Aside from the fashion brand and FSMI as elements of social media influencer marketing, the audience is another key ele...

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Bibliographic Details

Main Author:	Khong Hun, Anjanette O. (Author)
Other Authors:	Caragay, Kristyn (thesis adviser.)
Resource Type:	Thesis
Language:	English
Published:	Quezon City College of Home Economics, University of the Philippines Diliman [2023]
Subjects:	Internet personalities > Philippines. Internet marketing > Philippines. Fashion > Philippines. Clothing and dress > Philippines.
Online Access:	Available for University of the Philippines Diliman via Digital Archives. Click here to access.