Journey from social media audience to fashion consumer

Journey from social media audience to fashion consumer

Social media influencer marketing is an emerging marketing strategy that increase brand exposure and drives sales of fashion brands through fashion social media influencers (FSMI). Aside from the fashion brand and FSMI as elements of social media influencer marketing, the audience is another key ele...

全面介绍

书目详细资料
主要作者: Khong Hun, Anjanette O. (Author)
其他作者: Caragay, Kristyn (thesis adviser.)
格式: Thesis
语言:English
出版: Quezon City College of Home Economics, University of the Philippines Diliman [2023]
主题:
Internet personalities > Philippines.
Internet marketing > Philippines.
Fashion > Philippines.
Clothing and dress > Philippines.
在线阅读:Available for University of the Philippines Diliman via Digital Archives. Click here to access.