Journey from social media audience to fashion consumer

Social media influencer marketing is an emerging marketing strategy that increase brand exposure and drives sales of fashion brands through fashion social media influencers (FSMI). Aside from the fashion brand and FSMI as elements of social media influencer marketing, the audience is another key ele...

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Библиографические подробности

Главный автор:	Khong Hun, Anjanette O. (Автор)
Другие авторы:	Caragay, Kristyn (thesis adviser.)
Формат:	Диссертация
Язык:	English
Опубликовано:	Quezon City College of Home Economics, University of the Philippines Diliman [2023]
Предметы:	Internet personalities > Philippines. Internet marketing > Philippines. Fashion > Philippines. Clothing and dress > Philippines.
Online-ссылка:	Available for University of the Philippines Diliman via Digital Archives. Click here to access.