Journey from social media audience to fashion consumer

Journey from social media audience to fashion consumer

Social media influencer marketing is an emerging marketing strategy that increase brand exposure and drives sales of fashion brands through fashion social media influencers (FSMI). Aside from the fashion brand and FSMI as elements of social media influencer marketing, the audience is another key ele...

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Bibliografski detalji
Glavni autor: Khong Hun, Anjanette O. (Autor)
Daljnji autori: Caragay, Kristyn (thesis adviser.)
Format: Disertacija
Jezik:English
Izdano: Quezon City College of Home Economics, University of the Philippines Diliman [2023]
Teme:
Internet personalities > Philippines.
Internet marketing > Philippines.
Fashion > Philippines.
Clothing and dress > Philippines.
Online pristup:Available for University of the Philippines Diliman via Digital Archives. Click here to access.