Journey from social media audience to fashion consumer

Journey from social media audience to fashion consumer

Social media influencer marketing is an emerging marketing strategy that increase brand exposure and drives sales of fashion brands through fashion social media influencers (FSMI). Aside from the fashion brand and FSMI as elements of social media influencer marketing, the audience is another key ele...

詳細記述

書誌詳細
第一著者: Khong Hun, Anjanette O. (著者)
その他の著者: Caragay, Kristyn (thesis adviser.)
フォーマット: 学位論文
言語:English
出版事項: Quezon City College of Home Economics, University of the Philippines Diliman [2023]
主題:
Internet personalities > Philippines.
Internet marketing > Philippines.
Fashion > Philippines.
Clothing and dress > Philippines.
オンライン･アクセス:Available for University of the Philippines Diliman via Digital Archives. Click here to access.