New food product purchase activities and factors affecting consumer behavior a correlational study

This study aims to investigate the purchase activities of selected state university students towards new food products and identify its relationship towards factors affecting consumer purchasing behavior and also their socio-demographic profile. It is a correlational quantitative research design, wi...

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书目详细资料
主要作者: Tagura, Carl Justine Gumapac (Author)
其他作者: Bantang, Joanne R. (thesis adviser.)
格式: Thesis
语言:English
出版: Quezon City College of Home Economics, University of the Philippines Diliman [2023]
主题:
在线阅读:Available for University of the Philippines Diliman via Digital Archives. Click here to access