New food product purchase activities and factors affecting consumer behavior a correlational study

This study aims to investigate the purchase activities of selected state university students towards new food products and identify its relationship towards factors affecting consumer purchasing behavior and also their socio-demographic profile. It is a correlational quantitative research design, wi...

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Chi tiết về thư mục
Tác giả chính:	Tagura, Carl Justine Gumapac (Tác giả)
Tác giả khác:	Bantang, Joanne R. (thesis adviser.)
Định dạng:	Luận văn
Ngôn ngữ:	English
Được phát hành:	Quezon City College of Home Economics, University of the Philippines Diliman [2023]
Những chủ đề:	Consumer behavior > Philippines. New products > food > Philippines.
Truy cập trực tuyến:	Available for University of the Philippines Diliman via Digital Archives. Click here to access