New food product purchase activities and factors affecting consumer behavior a correlational study

This study aims to investigate the purchase activities of selected state university students towards new food products and identify its relationship towards factors affecting consumer purchasing behavior and also their socio-demographic profile. It is a correlational quantitative research design, wi...

Полное описание

Библиографические подробности
Главный автор: Tagura, Carl Justine Gumapac (Автор)
Другие авторы: Bantang, Joanne R. (thesis adviser.)
Формат: Диссертация
Язык:English
Опубликовано: Quezon City College of Home Economics, University of the Philippines Diliman [2023]
Предметы:
Online-ссылка:Available for University of the Philippines Diliman via Digital Archives. Click here to access