New food product purchase activities and factors affecting consumer behavior a correlational study

New food product purchase activities and factors affecting consumer behavior a correlational study

This study aims to investigate the purchase activities of selected state university students towards new food products and identify its relationship towards factors affecting consumer purchasing behavior and also their socio-demographic profile. It is a correlational quantitative research design, wi...

ver descrição completa

Detalhes bibliográficos
Autor principal: Tagura, Carl Justine Gumapac (Author)
Outros Autores: Bantang, Joanne R. (thesis adviser.)
Formato: Thesis
Idioma:English
Publicado em: Quezon City College of Home Economics, University of the Philippines Diliman [2023]
Assuntos:
Consumer behavior > Philippines.
New products > food > Philippines.
Acesso em linha:Available for University of the Philippines Diliman via Digital Archives. Click here to access