New food product purchase activities and factors affecting consumer behavior a correlational study

New food product purchase activities and factors affecting consumer behavior a correlational study

This study aims to investigate the purchase activities of selected state university students towards new food products and identify its relationship towards factors affecting consumer purchasing behavior and also their socio-demographic profile. It is a correlational quantitative research design, wi...

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Bibliografiska uppgifter
Huvudupphovsman: Tagura, Carl Justine Gumapac (Författare, medförfattare)
Övriga upphovsmän: Bantang, Joanne R. (thesis adviser.)
Materialtyp: Lärdomsprov
Språk:English
Publicerad: Quezon City College of Home Economics, University of the Philippines Diliman [2023]
Ämnen:
Consumer behavior > Philippines.
New products > food > Philippines.
Länkar:Available for University of the Philippines Diliman via Digital Archives. Click here to access