New food product purchase activities and factors affecting consumer behavior a correlational study

New food product purchase activities and factors affecting consumer behavior a correlational study

This study aims to investigate the purchase activities of selected state university students towards new food products and identify its relationship towards factors affecting consumer purchasing behavior and also their socio-demographic profile. It is a correlational quantitative research design, wi...

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Detalles Bibliográficos
Autor principal: Tagura, Carl Justine Gumapac (Autor)
Otros Autores: Bantang, Joanne R. (thesis adviser.)
Formato: Tesis
Lenguaje:English
Publicado: Quezon City College of Home Economics, University of the Philippines Diliman [2023]
Materias:
Consumer behavior > Philippines.
New products > food > Philippines.
Acceso en línea:Available for University of the Philippines Diliman via Digital Archives. Click here to access