New food product purchase activities and factors affecting consumer behavior a correlational study

New food product purchase activities and factors affecting consumer behavior a correlational study

This study aims to investigate the purchase activities of selected state university students towards new food products and identify its relationship towards factors affecting consumer purchasing behavior and also their socio-demographic profile. It is a correlational quantitative research design, wi...

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Hlavní autor: Tagura, Carl Justine Gumapac (Autor)
Další autoři: Bantang, Joanne R. (thesis adviser.)
Médium: Diplomová práce
Jazyk:English
Vydáno: Quezon City College of Home Economics, University of the Philippines Diliman [2023]
Témata:
Consumer behavior > Philippines.
New products > food > Philippines.
On-line přístup:Available for University of the Philippines Diliman via Digital Archives. Click here to access