Advertising next 150 winning campaigns for the new communications age
For decades, all advertising campaigns followed more or less the same pattern. However different the creative idea of message at the heart of them, campaigns were all expressed through the same mass channels and formats. Today, campaigns have become complex and custom-made constructions, with di...
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| Format: | Book |
| Language: | English |
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San Francisco, Calif.
Chronicle Books
2008.
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