Advertising media planning a brand management approach

"Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organised into...

תיאור מלא

מידע ביבליוגרפי
Main Authors: Kelley, Larry D. 1955- (Author), Dobias, Lisa (Author), Sheehan, Kim Bartel 1958- (Author), Koranda, David E. (Author)
פורמט: ספר
שפה:English
יצא לאור: New York Routledge 2023.
מהדורה:Fifth edition.
נושאים: