Advertising media planning a brand management approach

"Advertising Media Planning blends the latest methods for digital communication and an understanding of the global landscape with the best practices of the functional areas of media planning. Taking a unique brand communication approach from an agency perspective, the textbook is organised into...

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Bibliographic Details
Main Authors:	Kelley, Larry D. 1955- (Author), Dobias, Lisa (Author), Sheehan, Kim Bartel 1958- (Author), Koranda, David E. (Author)
Resource Type:	Book
Language:	English
Published:	New York Routledge 2023.
Edition:	Fifth edition.
Subjects:	Advertising media planning. Brand name products. Marketing.

Main Library: Information Services and Instruction Section (UP Diliman)

Accession #	Call #	Volume/Part#	Copy #	Collection	Circulation Type	Circulation Status
R-5893	HF 5826.5 / K45 2023				Room-use Only	On-Shelf