Kelley, L. D., Dobias, L., Sheehan, K. B., & Koranda, D. E. (2023). Advertising media planning: A brand management approach (Fifth edition.). Routledge.
Cita Chicago (17th ed.)Kelley, Larry D., Lisa Dobias, Kim Bartel Sheehan, i David E. Koranda. Advertising Media Planning: A Brand Management Approach. Fifth edition. New York: Routledge, 2023.
Cita MLA (9th ed.)Kelley, Larry D., et al. Advertising Media Planning: A Brand Management Approach. Fifth edition. Routledge, 2023.
Atenció: Aquestes cites poden no estar 100% correctes.