Motivations and challenges of home-based apparel live sellers

Live selling has emerged as a popular option for entrepreneurship due to its relatively easier market entry that is made accessible by digital technology. However, despite its growing prominence, research on live selling has focused more on consumer perspectives, overlooking the viewpoint of the ent...

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Manylion Llyfryddiaeth
Prif Awdur: Garcia, Angelica Mae Ramos (Awdur)
Awduron Eraill: Chua, Consuelo T. (thesis adviser.)
Fformat: Traethawd Ymchwil
Iaith:English
Filipino
Cyhoeddwyd: Quezon City College of Home Economics, University of the Philippines Diliman [2023]
Pynciau: