Motivations and challenges of home-based apparel live sellers

Live selling has emerged as a popular option for entrepreneurship due to its relatively easier market entry that is made accessible by digital technology. However, despite its growing prominence, research on live selling has focused more on consumer perspectives, overlooking the viewpoint of the ent...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखक: Garcia, Angelica Mae Ramos (लेखक)
अन्य लेखक: Chua, Consuelo T. (thesis adviser.)
स्वरूप: थीसिस
भाषा:English
Filipino
प्रकाशित: Quezon City College of Home Economics, University of the Philippines Diliman [2023]
विषय: