Awareness and perception on greenwashing of selected Filipino consumers in Metro Manila
Consumers demand sustainability in clothing business practices due to the industry’s environmental impact, but some brands use deceptive marketing strategies, known as "greenwashing," to appear sustainable. This study analyzed the awareness and perception of selected Filipino consumers on...
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| 格式: | Thesis |
| 語言: | English |
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Quezon City
College of Home Economics, University of the Philippines Diliman
[2023]
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| 在線閱讀: | Available for University of the Philippines Diliman via Digital Archives. Click here to access |