Awareness and perception on greenwashing of selected Filipino consumers in Metro Manila

Consumers demand sustainability in clothing business practices due to the industry’s environmental impact, but some brands use deceptive marketing strategies, known as "greenwashing," to appear sustainable. This study analyzed the awareness and perception of selected Filipino consumers on...

Полное описание

Библиографические подробности
Главный автор:	Recillo, Aeris Gabrielle R. (Автор)
Другие авторы:	Oxales, Sarah Angelica (thesis adviser.)
Формат:	Диссертация
Язык:	English
Опубликовано:	Quezon City College of Home Economics, University of the Philippines Diliman [2023]
Предметы:	Greenwashing > Philippines > Metro Manila. Clothing trade > Sustainable methods > Philippines > Metro Manila. Fashion > Philippines > Metro Manila.
Online-ссылка:	Available for University of the Philippines Diliman via Digital Archives. Click here to access