Marketing management strategies

Bibliografiske detaljer
Hovedforfatter:	Ferrell, O. C.
Andre forfattere:	Hartline, Michael D.
Format:	Bog
Sprog:	English
Udgivet:	Australia, Mason, Ohio South-Western Cengage Learning [2011]
Udgivelse:	5th ed., international edition.
Fag:	Marketing > Management. Marketing > Management > Case studies.