Hooley, G. J., Nicoulaud, B., & Piercy, N. (2008). Marketing strategy and competitive positioning (4th ed.). FT Prentice Hall.
Chicago Style (17th ed.) CitationHooley, Graham J., Brigitte Nicoulaud, and Nigel Piercy. Marketing Strategy and Competitive Positioning. 4th ed. Harlow, England, New York: FT Prentice Hall, 2008.
MLA (9th ed.) CitationHooley, Graham J., et al. Marketing Strategy and Competitive Positioning. 4th ed. FT Prentice Hall, 2008.
Warning: These citations may not always be 100% accurate.