Cita APA (7a ed.)

Hooley, G. J., Nicoulaud, B., & Piercy, N. (2008). Marketing strategy and competitive positioning (4th ed.). FT Prentice Hall.

Cita Chicago Style (17a ed.)

Hooley, Graham J., Brigitte Nicoulaud, y Nigel Piercy. Marketing Strategy and Competitive Positioning. 4th ed. Harlow, England, New York: FT Prentice Hall, 2008.

Cita MLA (9a ed.)

Hooley, Graham J., et al. Marketing Strategy and Competitive Positioning. 4th ed. FT Prentice Hall, 2008.