Marketing strategy and competitive positioning

Bibliographic Details
Main Author:	Hooley, Graham J.
Other Authors:	Nicoulaud, Brigitte, Piercy, Nigel
Format:	Book
Language:	English
Published:	Harlow, England, New York FT Prentice Hall 2008.
Edition:	4th ed.
Subjects:	Target marketing. Marketing > Management.
Online Access:	Table of contents only