Marketing strategy and competitive positioning

Bibliografiske detaljer
Hovedforfatter:	Hooley, Graham J.
Andre forfattere:	Nicoulaud, Brigitte, Piercy, Nigel
Format:	Bog
Sprog:	English
Udgivet:	Harlow, England, New York FT Prentice Hall 2008.
Udgivelse:	4th ed.
Fag:	Target marketing. Marketing > Management.
Online adgang:	Table of contents only