Public relations cases international perspectives

Public relations cases international perspectives

"This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts. The global cases demonstrate the breadth and sophistication of the public relations function...

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Dettagli Bibliografici
Altri autori: DeSanto, Barbara 1950- (Redattore), Moss, Danny 1954- (Redattore)
Natura: Libro
Lingua:English
Pubblicazione: Abingdon, Oxon, New York Routledge 2023.
Edizione:Third edition.
Soggetti:
International business enterprises > Case studies.
Public relations > Cross-cultural studies.
Corporations > Public relations > Case studies.