Public relations cases international perspectives

Public relations cases international perspectives

"This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts. The global cases demonstrate the breadth and sophistication of the public relations function...

Descrición completa

Detalles Bibliográficos
Outros autores: DeSanto, Barbara 1950- (Editor), Moss, Danny 1954- (Editor)
Formato: Libro
Idioma:English
Publicado: Abingdon, Oxon, New York Routledge 2023.
Edición:Third edition.
Subjects:
International business enterprises > Case studies.
Public relations > Cross-cultural studies.
Corporations > Public relations > Case studies.