Public relations cases international perspectives

Public relations cases international perspectives

"This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts. The global cases demonstrate the breadth and sophistication of the public relations function...

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Détails bibliographiques
Autres auteurs: DeSanto, Barbara 1950- (Éditeur intellectuel), Moss, Danny 1954- (Éditeur intellectuel)
Format: Livre
Langue:English
Publié: Abingdon, Oxon, New York Routledge 2023.
Édition:Third edition.
Sujets:
International business enterprises > Case studies.
Public relations > Cross-cultural studies.
Corporations > Public relations > Case studies.