Public relations cases international perspectives

"This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts. The global cases demonstrate the breadth and sophistication of the public relations function...

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Detaylı Bibliyografya
Diğer Yazarlar: DeSanto, Barbara 1950- (Editör), Moss, Danny 1954- (Editör)
Materyal Türü: Kitap
Dil:English
Baskı/Yayın Bilgisi: Abingdon, Oxon, New York Routledge 2023.
Edisyon:Third edition.
Konular: