APA način citiranja (7. izdanje)

Cannon, J. P., Perreault, W. D. J., & McCarthy, E. J. (2024). Essentials of marketing: A marketing strategy planning approach (18 edition.). McGraw Hill.

Čikaški stil citiranja (17. izdanje)

Cannon, Joseph P., William D. Jr Perreault, i E. Jerome McCarthy. Essentials of Marketing: A Marketing Strategy Planning Approach. 18 edition. New York: McGraw Hill, 2024.

MLA način citiranja (9. izdanje)

Cannon, Joseph P., et al. Essentials of Marketing: A Marketing Strategy Planning Approach. 18 edition. McGraw Hill, 2024.