Service management theory and practice
"This textbook offers a fully integrated approach to the theory and practice of service management, exploring the operational dynamics, management issues and business models deployed by service firms. It builds on recent developments in service science as an interdisciplinary research area with...
| 主要な著者: | , , , |
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| フォーマット: | 図書 |
| 言語: | English |
| 出版事項: |
Cham, Switzerland
Palgrave Macmillan
[2020]
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| 主題: |