Services marketing people, technology, strategy

Detaylı Bibliyografya
Asıl Yazarlar:	Wirts, Jochen (Yazar), Lovelock, Christopher H. (Yazar)
Materyal Türü:	Kitap
Dil:	İngilizce
Baskı/Yayın Bilgisi:	New Jersey World Scientific [2022]
Edisyon:	Ninth edition.
Konular:	Marketing > Management. Professions > Marketing. Service industries > Marketing. Customer services > Marketing.