Services marketing people, technology, strategy

Services marketing people, technology, strategy

Bibliographic Details
Main Authors: Wirts, Jochen (Author), Lovelock, Christopher H. (Author)
Resource Type: Book
Language:English
Published: New Jersey World Scientific [2022]
Edition:Ninth edition.
Subjects:
Marketing > Management.
Professions > Marketing.
Service industries > Marketing.
Customer services > Marketing.

Technology Management Center (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
TMC-1852 HF 5415.122 / L68 2022 Regular Circulation On-Shelf