Services marketing people, technology, strategy

Services marketing people, technology, strategy

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Bibliografische gegevens
Hoofdauteurs: Wirts, Jochen (Auteur), Lovelock, Christopher H. (Auteur)
Formaat: Boek
Taal:English
Gepubliceerd in: New Jersey World Scientific [2022]
Editie:Ninth edition.
Onderwerpen:
Marketing > Management.
Professions > Marketing.
Service industries > Marketing.
Customer services > Marketing.