Services marketing people, technology, strategy

Services marketing people, technology, strategy

ग्रंथसूची विवरण
मुख्य लेखकों: Wirts, Jochen (लेखक), Lovelock, Christopher H. (लेखक)
स्वरूप: पुस्तक
भाषा:English
प्रकाशित: New Jersey World Scientific [2022]
संस्करण:Ninth edition.
विषय:
Marketing > Management.
Professions > Marketing.
Service industries > Marketing.
Customer services > Marketing.