Cita APA (7th ed.)

Wirts, J., & Lovelock, C. H. (2022). Services marketing: People, technology, strategy (Ninth edition.). World Scientific.

Cita Chicago (17th ed.)

Wirts, Jochen, i Christopher H. Lovelock. Services Marketing: People, Technology, Strategy. Ninth edition. New Jersey: World Scientific, 2022.

Cita MLA (9th ed.)

Wirts, Jochen, i Christopher H. Lovelock. Services Marketing: People, Technology, Strategy. Ninth edition. World Scientific, 2022.