The Routledge companion to marketing research
"This single volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading g...
| מחברים אחרים: | , , , |
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| פורמט: | ספר |
| שפה: | English |
| יצא לאור: |
Milton Park, Abingdon, Oxon
Routledge
2021.
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| סדרה: | Routledge companions in business, management and accounting
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| נושאים: |