The Routledge companion to marketing research

"This single volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transforming marketing research and practice. Including original contributions and case studies from leading g...

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Detalles Bibliográficos

Otros Autores:	Moutinho, Luiz (Editor), Wright, Len Tiu (Editor), Stone, Merlin 1948- (Editor), Bagozzi, Richard P. (Editor)
Formato:	Libro
Lenguaje:	English
Publicado:	Milton Park, Abingdon, Oxon Routledge 2021.
Colección:	Routledge companions in business, management and accounting
Materias:	Marketing research.