Political adgenda how the politicians use pre-campaign television advertisements and how the youth react to it

Political adgenda how the politicians use pre-campaign television advertisements and how the youth react to it

This thesis studied pre-campaign political television advertisements of 2010 presidential and vice-presidential candidates. The researchers focused on how these advertisements are conceptualized and how it affects the youth. The researchers conducted four Focus Group Discussions among registered...

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Bibliographic Details
Main Authors: Bautista, Billie S. (Author), Bautista, Gene Paulo G. (Author)
Other Authors: Jazmines, Maria Theresa M. (adviser.)
Resource Type: Thesis
Language:English
Subjects:
Political campaigns > Philippines.
Advertising, Political > Philippines.

College of Mass Communication (UP Diliman)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
MC-1609TH LG 993.5 2010 / M3 B38 Room-use Only On-Shelf