Marketing analytics statistical tools for marketing and consumer behaviour using SPSS

Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals studying quantitative methods in Marketing and Consumer Behaviour. With simple language and a practical, screenshot-led approach, the book presents eleven multivariate techniques and th...

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書目詳細資料

Main Authors:	Mesquita, José Marcos Carvalho de (Author), Kostelijk, Erik (Author)
格式:	圖書
語言:	English
出版:	bingdon, Oxon, New York, NY Routledge 2022.
叢編:	Business analytics
主題:	Marketing > Data processing. Marketing > Statistical methods.