Marketing analytics statistical tools for marketing and consumer behaviour using SPSS

Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals studying quantitative methods in Marketing and Consumer Behaviour. With simple language and a practical, screenshot-led approach, the book presents eleven multivariate techniques and th...

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Autori principali:	Mesquita, José Marcos Carvalho de (Autore), Kostelijk, Erik (Autore)
Natura:	Libro
Lingua:	English
Pubblicazione:	bingdon, Oxon, New York, NY Routledge 2022.
Serie:	Business analytics
Soggetti:	Marketing > Data processing. Marketing > Statistical methods.