Marketing analytics statistical tools for marketing and consumer behaviour using SPSS

Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals studying quantitative methods in Marketing and Consumer Behaviour. With simple language and a practical, screenshot-led approach, the book presents eleven multivariate techniques and th...

Descrición completa

Detalles Bibliográficos

Main Authors:	Mesquita, José Marcos Carvalho de (Author), Kostelijk, Erik (Author)
Formato:	Libro
Idioma:	English
Publicado:	bingdon, Oxon, New York, NY Routledge 2022.
Series:	Business analytics
Subjects:	Marketing > Data processing. Marketing > Statistical methods.