Marketing analytics statistical tools for marketing and consumer behaviour using SPSS

Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals studying quantitative methods in Marketing and Consumer Behaviour. With simple language and a practical, screenshot-led approach, the book presents eleven multivariate techniques and th...

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Bibliographic Details

Main Authors:	Mesquita, José Marcos Carvalho de (Author), Kostelijk, Erik (Author)
Resource Type:	Book
Language:	English
Published:	bingdon, Oxon New York, NY Routledge 2022.
Series:	Business analytics
Subjects:	Marketing > Data processing. Marketing > Statistical methods.