Marketing analytics statistical tools for marketing and consumer behaviour using SPSS

Marketing analytics statistical tools for marketing and consumer behaviour using SPSS

Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals studying quantitative methods in Marketing and Consumer Behaviour. With simple language and a practical, screenshot-led approach, the book presents eleven multivariate techniques and th...

ver descrição completa

Detalhes bibliográficos
Principais autores: Mesquita, José Marcos Carvalho de (Autor), Kostelijk, Erik (Autor)
Formato: Livro
Idioma:English
Publicado em: bingdon, Oxon, New York, NY Routledge 2022.
coleção:Business analytics
Assuntos:
Marketing > Data processing.
Marketing > Statistical methods.