Marketing analytics statistical tools for marketing and consumer behaviour using SPSS

Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals studying quantitative methods in Marketing and Consumer Behaviour. With simple language and a practical, screenshot-led approach, the book presents eleven multivariate techniques and th...

詳細記述

書誌詳細

主要な著者:	Mesquita, José Marcos Carvalho de (著者), Kostelijk, Erik (著者)
フォーマット:	図書
言語:	English
出版事項:	bingdon, Oxon, New York, NY Routledge 2022.
シリーズ:	Business analytics
主題:	Marketing > Data processing. Marketing > Statistical methods.