Marketing analytics statistical tools for marketing and consumer behaviour using SPSS

Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals studying quantitative methods in Marketing and Consumer Behaviour. With simple language and a practical, screenshot-led approach, the book presents eleven multivariate techniques and th...

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Main Authors:	Mesquita, José Marcos Carvalho de (Author), Kostelijk, Erik (Author)
פורמט:	ספר
שפה:	English
יצא לאור:	bingdon, Oxon, New York, NY Routledge 2022.
סדרה:	Business analytics
נושאים:	Marketing > Data processing. Marketing > Statistical methods.