Marketing analytics statistical tools for marketing and consumer behaviour using SPSS

Marketing analytics statistical tools for marketing and consumer behaviour using SPSS

Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals studying quantitative methods in Marketing and Consumer Behaviour. With simple language and a practical, screenshot-led approach, the book presents eleven multivariate techniques and th...

Cur síos iomlán

Sonraí bibleagrafaíochta
Príomhchruthaitheoirí: Mesquita, José Marcos Carvalho de (Údar), Kostelijk, Erik (Údar)
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: bingdon, Oxon, New York, NY Routledge 2022.
Sraith:Business analytics
Ábhair:
Marketing > Data processing.
Marketing > Statistical methods.