Marketing analytics statistical tools for marketing and consumer behaviour using SPSS

Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals studying quantitative methods in Marketing and Consumer Behaviour. With simple language and a practical, screenshot-led approach, the book presents eleven multivariate techniques and th...

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Detalles Bibliográficos

Autores principales:	Mesquita, José Marcos Carvalho de (Autor), Kostelijk, Erik (Autor)
Formato:	Libro
Lenguaje:	English
Publicado:	bingdon, Oxon, New York, NY Routledge 2022.
Colección:	Business analytics
Materias:	Marketing > Data processing. Marketing > Statistical methods.