Marketing analytics statistical tools for marketing and consumer behaviour using SPSS

Marketing analytics statistical tools for marketing and consumer behaviour using SPSS

Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals studying quantitative methods in Marketing and Consumer Behaviour. With simple language and a practical, screenshot-led approach, the book presents eleven multivariate techniques and th...

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Podrobná bibliografie
Hlavní autoři: Mesquita, José Marcos Carvalho de (Autor), Kostelijk, Erik (Autor)
Médium: Kniha
Jazyk:English
Vydáno: bingdon, Oxon, New York, NY Routledge 2022.
Edice:Business analytics
Témata:
Marketing > Data processing.
Marketing > Statistical methods.