Marketing analytics statistical tools for marketing and consumer behaviour using SPSS

Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals studying quantitative methods in Marketing and Consumer Behaviour. With simple language and a practical, screenshot-led approach, the book presents eleven multivariate techniques and th...

Ful tanımlama

Detaylı Bibliyografya

Asıl Yazarlar:	Mesquita, José Marcos Carvalho de (Yazar), Kostelijk, Erik (Yazar)
Materyal Türü:	Kitap
Dil:	English
Baskı/Yayın Bilgisi:	bingdon, Oxon, New York, NY Routledge 2022.
Seri Bilgileri:	Business analytics
Konular:	Marketing > Data processing. Marketing > Statistical methods.