Marketing analytics statistical tools for marketing and consumer behaviour using SPSS

Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals studying quantitative methods in Marketing and Consumer Behaviour. With simple language and a practical, screenshot-led approach, the book presents eleven multivariate techniques and th...

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Những tác giả chính:	Mesquita, José Marcos Carvalho de (Tác giả), Kostelijk, Erik (Tác giả)
Định dạng:	Sách
Ngôn ngữ:	English
Được phát hành:	bingdon, Oxon, New York, NY Routledge 2022.
Loạt:	Business analytics
Những chủ đề:	Marketing > Data processing. Marketing > Statistical methods.