Consumer behaviour in tourism

Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of t...

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Bibliographic Details

Main Authors:	Horner, Susan 1956- (Author), Swarbrooke, John (Author)
Resource Type:	Book
Language:	English
Published:	London New York, NY Routledge/Taylor & Francis Group 2021.
Edition:	Fourth edition.
Subjects:	Consumer behavior. Tourism.