Airport marketing
This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport in...
| Autori principali: | , |
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| Natura: | Libro |
| Lingua: | English |
| Pubblicazione: |
London, New York, NY
Routledge, Taylor & Francis Group
2022.
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| Edizione: | 2nd edition. |
| Soggetti: |