Airport marketing

This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport in...

Deskribapen osoa

Xehetasun bibliografikoak
Egile Nagusiak: Halpern, Nigel (Egilea), Graham, Anne 1958- (Egilea)
Formatua: Liburua
Hizkuntza:English
Argitaratua: London, New York, NY Routledge, Taylor & Francis Group 2022.
Edizioa:2nd edition.
Gaiak: