Airport marketing
This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport in...
| Main Authors: | , |
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| Resource Type: | Book |
| Language: | English |
| Published: |
London New York, NY
Routledge, Taylor & Francis Group
2022.
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| Edition: | 2nd edition. |
| Subjects: |
Asian Institute of Tourism (UP Diliman)
| Accession # | Call # | Volume/Part# | Copy # | Collection | Circulation Type | Circulation Status |
|---|---|---|---|---|---|---|
| AIT-7721 | HE 9797.4 E3 / H35 2022 | Regular Circulation | On-Shelf |