Airport marketing

This accessible, up-to-date, comprehensive, and in-depth textbook introduces students and practitioners to the principles and practice of airport marketing as well as the major changes and future marketing challenges facing the airport sector. It applies principles of marketing within the airport in...

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Bibliografiska uppgifter
Huvudupphovsmän: Halpern, Nigel (Författare, medförfattare), Graham, Anne 1958- (Författare, medförfattare)
Materialtyp: Bok
Språk:English
Publicerad: London, New York, NY Routledge, Taylor & Francis Group 2022.
Upplaga:2nd edition.
Ämnen: